Private Equity at Work

PEGCC Launches “Private Equity at Work” Campaign

In the face of sweeping criticism of private equity and carried interest in the media as of late, the private equity industry’s lobbying group, the Private Equity Growth Capital Council, has sought to reverse the negative spotlight on the industry by explaining what private equity firms really do. The campaign, Private Equity at Work, is a great look at some of the success stories in private equity and provides some information to counter all the bad press surrounding private equity this year.

Perhaps the most impressive aspect of the campaign is that it was planned in anticipation of this election, rather than conceived as a reaction to recent attacks on Mitt Romney’s work at Bain Capital. It was inevitable that with Mitt Romney’s presidential campaign would come some media focus on private equity; so, rather than let President Obama or Romney’s Republican rivals define private equity, the Private Equity Growth Capital Council developed the Private Equity at Work campaign last summer and launched it in January 2012 as attacks on the industry started to heat up–largely from Newt Gingrich and his Super PAC.

How successful the Private Equity at Work campaign will be in persuading the public that private equity can be a source of capital for business and a key driver of economic growth remains to be seen, but the PEGCC has shown that it will not sit on the sidelines as private equity firms are assaulted left and right.

If you want to check out the Private Equity at Work campaign, click here.

To see how Mitt Romney has faced criticism of his compensation and his work at Bain, see this post

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