Equity Fund Marketing

Tips for Private Equity Fund Marketing

The marketing of private equity funds can be a difficult business, especially if you're fresh in the industry. Success in fund marketing comes largely from building a reputation within the private equity sphere, but consistent work toward building your presence will at least get you in the door. Here are some private equity fund management best practices:

1. Focus on Building Authority: The power of true authority within an industry trickles down and puts other influential factors into motion which help you develop valuable relationships

2. Move the Free Line: Give away your best ideas within press inquiries, books, interviews, articles, white papers and videos

3. Diverse Investor Case Studies: Have at least two case studies of investors choosing to place capital with your firm for each of the major distribution channels you are focusing on raising capital from. For example have six total case studies if 90% of your efforts are focused on family offices, wealth management firms, and HNW individual selling.

4. The 4 P’s of Marketing Materials: Focus on Pedigree, Process (USP), Portfolio Risk, and Presentation Quality


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Link to This Resource: Equity Fund Marketing

http://privateequityblogger.com/2007/07/equity-fund-marketing.html